Presenting in English - How to quickly use the three "I"s storytelling technique - The English Training Company

Presenting in English – How to quickly use the three “I”s storytelling technique

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In an age of information overload, how can we get people to remember what we say?

Easy, we need to think and act like our ancestors. They used storytelling to help the tribe remember customs.

The 3 I’s Technique is a storytelling technique which helps your presentations in English become more memorable.


1. Invitation – We need to stimulate people’s curiosity. We can do this by asking them to share an exciting experience with you. We need to invite them to share something exciting with us. For example:

“We are going to explore…..”

“Do you want your customers to have a bad experience, or do you want them to have the an experience they will tell their friends about?”

2. Imagination – Our imaginations are more powerful than power point or flash. When we use our imagination we remember for longer. We just need to help people access their imagination. For example:

“Picture this….”

“Imagine you´re working on ….when….happens. How would you feel?”

3. Impact – The audience wants impact they want to be entertained to know what they are listening to do is important. For this we need impact.  To create impact we need a human connection.

Human connections can be achieved using sounds, images, unusual facts or famous quotes. For example:

“Change is difficult but progress happens with the first step” – Neil Armstrong. 


Presenting in English – more posts 


I hope this helps you with your professional English and in your professional career, Christopher!

The English Training Company – we help companies and professionals to become Advanced Business English Speakers and make their mark!

This post was written by Christopher Wright and published on 11th March 2019 under the categories: Presenting In English Tips
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